The current worldwide camping market is worth forty-three billion US dollars, and this isn’t set to plateau anytime soon, especially as more people worldwide are tightening their purse strings. It’s estimated that by the end of 2027, that number will have increased to a whopping sixty-two billion US dollars.
While this surge in campers has undoubtedly benefited campsites globally, it has also created a significant opportunity for companies specialising in camping gear, including tents, stoves, and cookware. So businesses such as SilverAnt Outdoors are continually finding new ways and new products to cater to this increased demand.
SilverAnt is a family-owned business specialising in titanium-based products for outdoor enthusiasts. Focusing on reusable cookware, cutlery and stoves, they provide all the basic necessities for happy campers and hikers but with a sustainable edge.
Their commitment extends beyond commerce; they have been instrumental in enabling outdoor enthusiasts to continue their camping adventures while also contributing to preserving our planet.
All their products are made using high-quality titanium, meaning it’s not only exceptionally durable but also reusable.
“As a company, we believe in integrity, transparency, quality, and the power of nature. We want to produce the best gear, and by using titanium, we can produce items that last a lifetime.” - Shaun Littlewood, Co-Founder.
Knowing that both their production and customers impact the natural world, SilverAnt is committed to embedding sustainable practices into their business, ensuring they do all they can to protect the environment.
“At SilverAnt, we own our own factory, and because we own our own factory, we are acutely aware that our products have an impact because titanium is a metal that is mined. At our factory, we recycle all titanium waste and strive in whatever way to reduce our impact, but again, we know that production and manufacturing have an impact. This was our main reason for starting our sustainability journey and offsetting our business's impact both at the factory and for our logistics.”
They actively recycle their titanium waste and maintain close partnerships with manufacturers who provide recycled cardboard for all their packaging needs. Moreover, their approach to reducing their product's carbon footprint is forward-thinking; they collaborate with regional fulfilment centres, shipping from the regions where orders originate, rather than centralising everything in Hong Kong.
In an era where waste is a pressing concern, SilverAnt Outdoors takes a responsible stance. Rather than discarding broken products, their team diligently focuses on repairs whenever feasible, striving to minimise any waste their company generates.
In June 2023, SilverAnt reinforced its commitment to sustainability through a partnership with Greenspark. For every order placed, they decided to take action by planting three trees, rescuing five ocean-bound plastic bottles, and offsetting ten kg of CO2 emissions.
Currently, they’ve set up automated triggers to enable them to make environmental impact for every order placed through their Shopify store, which has been easily integrated with their Greenspark account. In the future, they plan to integrate their Klaviyo account to add further impact for newsletter subscribers.
On top of this, their partnership with Greenspark has also allowed them to continue their sustainability journey and move ahead with their plans to become B Corp certified.
“At SilverAnt, it has always been my goal to follow the prior path set by the likes of Yvon Chouinard and have a company that gives back to communities and the environment. The two big options are 1% For The Planet and B Corp Certified in this regard. At SilverAnt, we aren’t quite at this stage to join these initiatives, and so when Greenspark reached out, it seemed logical as the first step towards these other goals.”
SilverAnt's environmental action also has benefits outside of the positives for the planet. They have not only planted more than 1,400 trees, prevented over 700 plastic bottles from reaching the ocean, and offset over 3.6 tonnes of CO2e, but they have also witnessed a remarkable surge in their key business metrics within just one short month.
Since integrating Greenspark into its operations, they’ve seen a massive 21% increase in revenue.
They’ve engaged their customers in their impact mission across their customer journey through the use of tailored and dynamic badges on their website and through their content on social media, Google Ads, and email marketing campaigns.
Alongside improvements to their revenue, they have also seen a 37% increase in conversion rate, a 4% increase in average order value and a 28% increase in their add-to-cart rate.
SilverAnt boasts a consumer base predominantly composed of eco-conscious individuals who love the outdoors. So, it is no surprise that SilverAnt’s community has boosted their average spending now that environmental impact is made on their behalf. This dedication to the planet from SilverAnt allows their consumer to protect the environment while they are camping or hiking using responsibly sourced and reusable products but also before they even leave the comfort of their home.
From a wider perspective, their sustainable focus also makes sense. According to Camptoo, there has been a remarkable 436% surge in searches for eco-camping since 2017, paralleled by a burgeoning interest in sustainable camping products. Items like bamboo toilet rolls have witnessed an astonishing 2833% spike in searches, and by 202, it’s expected that 62% of the market’s total revenue will be generated through online sales.
As a result, the steps they’ve taken, both internally and through Greenspark, to address their environmental footprint are not only positive for the planet but perfectly cater to the demands of their customers and the market as a whole.
SilverAnt's dedicated focus on meeting the needs of their sustainability-driven community while also prioritising the planet's well-being has enabled them to stand out amongst their competitors. Their emphasis on sustainability through Greenspark has undeniably resonated with their audience, benefiting both the planet and its bottom line.
SilverAnt's sustainable approach exemplifies how proactively contributing to positive environmental impact in today's climate serves as a powerful driver for restoring the planet whilst improving customer loyalty and enhancing financial performance.
Also, their insights really highlight how it's crucial to cater to what consumers want when it comes to sustainability. This plays a big role in meeting the changing needs of their customer base and boosting those all-important business stats.