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The demand for flexible workspaces is rapidly expanding as more businesses embrace remote and hybrid work models. The modern workspace sector, valued at over $43 billion in 2023, is expected to grow at an impressive rate of 14% annually through to 2030, driven by the evolving needs of today’s workforce.
However, as the industry grows, so too does its environmental impact. Traditional office spaces often result in wasted resources, from underused square footage and high energy consumption to the carbon emissions linked to daily commuting. With the continued rise in demand for flexible work environments, it’s increasingly important for businesses to consider more sustainable approaches to workspace design and usage.
This is why businesses like LAUFT offer a practical solution, providing adaptable, environmentally conscious workspaces that align with the evolving needs of modern professionals.
LAUFT is a Canadian-born brand, founded in 2017 by Graham Wong, that aims to redefine how people work in the modern world. Their flexible, on-demand workspaces are powered by innovative technology and are strategically located closer to where people live, helping to reduce long commutes and excessive energy use. LAUFT’s model enables businesses and individuals to access high-performance workspaces without the environmental footprint of traditional office leases.
Sustainability lies at the heart of LAUFT's business model. From the very beginning, the business has been committed to designing workspaces that empower individuals while minimising environmental impact. By reducing the need for large, permanent office spaces, LAUFT helps eliminate wasted resources and lowers energy consumption. Furthermore, by offering workspaces that are closer to home, LAUFT supports a reduction in commuting emissions, promoting a more eco-conscious way of working.
“Work should fit into your life, not the other way around. Traditional office leases don’t always align with the flexibility people need today, and working from home isn’t always productive. LAUFT bridges that gap by offering a third option - a seamless workspace experience in convenient locations in and around where people live.”
In October 2024, LAUFT partnered with Greenspark to elevate its sustainability efforts. Greenspark’s simple yet impactful solutions enabled LAUFT to integrate environmental contributions into its platform, such as planting trees and rescuing plastic with every booking made. For every $25 spent, LAUFT plants a tree, and for every hour worked, ocean-bound plastic is rescued. The amount of plastic removed depends on the type of space booked: for a desk, it’s 1 plastic bottle per hour; for an office space, it’s 5 bottles per hour; for a boardroom, it’s 15 bottles per hour; a single room removes 2 bottles per hour; a workroom, 10 bottles per hour; and a workshop space removes 20 bottles per hour. This detailed approach ensures that each booking has a direct and measurable impact on the environment.
“We wanted to partner with an organisation that makes a measurable, meaningful difference. Greenspark aligns with our vision of creating a positive impact for our clients without adding complexity to our operations.”
To enhance the customer experience, LAUFT integrated Greenspark’s API into both their app and website, allowing customers to view the real-time environmental impact of each booking. With each booking, users can track the number of trees planted and the amount of ocean-bound plastic rescued, emphasising the real-world impact of their actions and fostering a sense of shared responsibility for sustainability. This transparency not only strengthens LAUFT’s commitment to sustainability but also builds a stronger connection with their community, inspiring customers to feel part of a larger environmental movement.
“We take this approach because transparency is key! We want our community to see and celebrate the direct impact of their choices.”
Since integrating Greenspark, LAUFT has made significant strides towards their sustainability goals. They have planted over 3,298 trees and rescued the equivalent of 21,529 plastic bottles from the ocean, showcasing their commitment to environmental action.
Not only have they made a positive impact on the planet, but they’ve also seen commercial success, with 5% month-on-month revenue growth that has been supported significantly by their sustainability efforts.
In celebration of Earth Day, LAUFT launched a unique campaign spanning the month of April to inspire community engagement and raise awareness about sustainability. The campaign encouraged users to share their environmental impact with LAUFT on social media, amplifying their commitment to a greener future. As part of the initiative, winners received a gift card from Goodee, a leading brand dedicated to sustainable living, along with free LAUFT workspace passes and the opportunity to have 250 trees planted in their name through Greenspark, furthering their positive environmental impact.
The campaign delivered meaningful results. LAUFT received 100 entries to the competition, and engagement across social channels during the campaign period increased 11% compared to typical activity outside of Earth month. Alongside this growth was their considerable spike in new followers, which had grown by 200%, highlighting the positive effect that communicating Earth Day efforts can have on a brand’s through value congruence.
Winning LAUFT clients also increased brand exposure through follow-up social media posts and additional workspace bookings. At the same time, the initiative reinforced LAUFT’s sustainability message and helped educate the broader community about the impact they’re making together. Most exciting of all, the momentum generated by this campaign has continued to positively influence LAUFT’s growth and engagement in the weeks that followed.
By launching this campaign during Earth Day, LAUFT not only engaged its community but also highlighted the importance of collective action in addressing environmental challenges. The campaign generated significant awareness around sustainable practices, encouraged participation in eco-friendly initiatives, and helped raise the profile of brands like Goodee that are committed to social and environmental responsibility. It’s a powerful example of how businesses can use their platforms to drive meaningful impact and contribute to global sustainability goals.
LAUFT's Earth Day campaign is a standout example of how sustainability and business growth can go hand-in-hand. By aligning environmental values with flexible workspace solutions, LAUFT not only inspired meaningful community engagement but also achieved measurable commercial success. The campaign showcases the power of combining purpose with action, proving that sustainability is not just good for the planet, but for business too.
If you'd like to learn how to achieve similar results within your business, one of our team would be happy to speak with you. Email us or book a call with us today to learn more!
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