Several brands in the Greenspark network launched inspiring Earth Day campaigns in 2025, delivering both measurable environmental impact and deeper customer engagement.
Innerfyre launched an interactive Earth Month campaign, inviting their followers to vote on the brand’s next environmental initiative via Instagram. The brand has already been planting trees with the Greenspark platform but wanted to pu the choice in the customers hand on what should be next. This democratic approach not only engaged their audience but also reinforced a sense of collective impact.
The Voting Results From The Instagram Poll For Innerfyre’s Next Impact Project Were:
Impact: The overwhelming support for rescuing ocean plastic confirmed that Innerfyre’s decision to avoid single-use plastics in packaging was deeply aligned with their customers’ values. By inviting participation, the campaign became a meaningful dialogue, not just a promotion.
Their accompanying email campaign significantly outperformed expectations:
This shows that when brands centre their customers in the sustainability conversation, they see stronger engagement and trust.
"Our Earth Month campaign showed us how deeply our customers think about their impact. While tree planting remained important, many also supported causes like ocean plastic and clean water- proof that people are tuned in to the planet’s different needs, and that small brands can play a role in sparking meaningful conversations around sustainability."
- Innerfyre & Co
LAUFT took a creative approach by partnering with Goodee for an Earth Day giveaway. Winners received 250 trees planted in their name, tying the campaign to a tangible act of environmental restoration.
Results:
Impact: This campaign exemplified the power of collaboration and clear impact. By linking the act of entering a competition to a meaningful environmental outcome, LAUFT strengthened emotional engagement and brand visibility. The spike in followers and engagement suggests that transparent, mission-led initiatives are key to building a values-aligned audience.
"We take this approach because transparency is key! We want our community to see and celebrate the direct impact of their choices."
- LAUFT
For Earth Month, Petcover pledged to protect 20 bees for every new policy sold across their brands: British Pet Insurance, ExoticDirect, and Petcover Europe.
Impact: 13,320 bees protected. This was Petcover’s first campaign with Greenspark, and the results were striking. In one month, the brand made a genuine contribution to biodiversity by safeguarding a crucial pollinator population.
More importantly, the campaign sparked a deeper sustainability journey. Since April, Petcover Europe now planted a tree for every customer review, and across all brands, kelp is planted for every piece of online feedback, demonstrating how a single campaign can create lasting operational change.
"This Earth Month, we decided to support bees because we wanted to do something that helps more than just the animals we insure. A lot of people don’t realise how important bees are- not just for nature and wildlife, but for our pets too.
Bees help grow the plants that feed our animals, provide natural medicines, and keep the environment balanced. Our pets’ well-being is deeply connected to the work bees do.
That’s why we were so proud to protect 20 bees for every policy sold in April.
It’s inspired us to do more- and we’re really looking forward to our next campaign to protect bees and, hopefully, even more wildlife in the future."
- The Petcover Group
Earth Day is more than just a date, it’s a chance for brands to step up, speak out, and build momentum around meaningful action. Whether it’s through interactive campaigns, partnerships, giveaways, or measurable contributions to the planet, Earth Day offers brands a moment to connect with their communities around a shared goal.
